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Industrial Electrical Co., Ltd.


Industrial Electrical Co., Ltd. (IE) is a distributor of measuring instrument, factory and process automation products used in various industries such as automation, food and beverage, petrochemical, etc. With more than 70 years of experiences, we are specialized in factory and process automation by providing the most high quality products together with most efficient services and maximum customer satisfaction.

Our company operates closely with our customers in order to know the intimate requirements or problems they might have. Our company has established a technical team to consistently develop our technical supports to all our valued customers. Our technical team always serves customers closely and renders them close assistance for the most effective usage of IE products.

By focusing on close relationship with our customer, we are keen in providing the solutions to our customer’s work process and to enable them to smooth their workflow with our wide range of products.

As our vision is being the leader in factory and process automation products and related fields, we are trying to develop our working process to achieve our ultimate goal. 


Office Address

85/2, 85/3 Soi Sot Phin San, Rangnam Road, Rajthevee, Bangkok 10400 Thailand


Significant Milestones

• Established in 1942 originally as CHEE SENG HUAT LTD. PART. 
• In 1977, changed the name to CHEE SENG HUAT ELECTRICAL CO.,LTD. 
• In 1991, changed the name to INDUSTRIAL ELECTRICAL CO., LTD., to reflect our growing business 
• In 1996, office moved from Bangkok Chinatown to current location.


Land/Office Area

free-hold land 1,200 sq meters

6-story 1st building: 2,200 sq meters
5-story 2nd building: 1,200 sq meters
6-story 3rd building: 2,000 sq meters


Managing Director

Mr. Virachai Wongkomet
B.S. Business Administration 1965-68 (Long Island U. Brooklyn N.Y.)
M.S. Marketing 1968-1969, U.C.L.A.



Mr. Naiyavudhi Wongkomet
Electrical Engineering, UC Berkeley, 1998

Ms. Nusda Wongkomet

B.Sc. Chemical Technology, Chulalongkorn U., 1994 
MBA, University of San Francisco, 1996

Mr. Naratip Wongkomet
M.S. Electrical Engineering, Georgia Tech, Atlanta, 2000
Ph.D, Electrical Engineering, UC Berkeley, 2005


Type of Company

Private company, importer and wholesaler



10 Million Bahts


Main Banks

Bangkok Bank, Rajawongse branch
Krung Thai Bank, Suan Mali branch
Ayudhaya Bank, Samyaek branch
OCBC Bank, Bangkok branch
Siam Commercial Bank, Victory Monument branch
United Overseas Bank, Sam Yaek branch
Kasikorn Bank, Rangnam branch


Sales Channels

Dealer sales network : Electrical dealers throughout Thailand. 
Industrial end-users : Direct sales to factories throughout Thailand. 
OEM/System Solution